Why did RadioShack hire ‘America’s Got Talent’ host as its CCO?
Nick Cannon is a busy guy. In addition to hosting "America’s Got Talent," he is the chairman of TeenNick for Nickelodeon and the founder of a production agency Ncredible Entertainment. He is also the new chief creative officer for RadioShack where he has been hired to play an active role in developing exclusive products for the chain.
Mr. Cannon, who will maintain an office at RadioShack headquarters in Fort Worth, has other duties, as well, including helping to "transform the retailer into the must-visit electronics destination" by curating musical playlists for the chain’s 1,700+ stores and by putting on performances and events.
While Mr. Cannon’s choice as CCO for RadioShack may seem odd, he does have some experience with new product development. Through Ncredible Entertainment (via USA Today), he developed his own eight-inch Android tablet and developed a line of headphones with Monster. Mr. Cannon is looking to further expand the line through in his new role with RadioShack.
Nick Cannon Chief Creative Officer, RadioShack Source: PR Newswire
According to press release put out by the retailer, Mr. Cannon’s relationship with RadioShack goes back to when he was eight-years-old. The young Mr. Cannon took apart stereo equipment he had inherited from his grandfather and needed help putting it back together. He turned to his local RadioShack and was able to make modifications to the system that greatly enhanced its performance.
"As a kid, spending time in my neighborhood RadioShack was invaluable. The maker mentality and educational approach taught me a lot and encouraged me to explore my own creativity," said Mr. Cannon. "In return I wanted to give back by fostering creative pursuits in others, and helping kids move to the next level. I’ve been able to do that with my company, NCredible, and I’m proud to do even more as chief creative officer for RadioShack."
- Nick Cannon Joins RadioShack As Chief Creative Officer – RadioShack/PRNewswire
- RadioShack Names Nick Cannon as Chief Creative Officer – USA Today
- RadioShack hires Nick Cannon to lead its renaissance – CNET
What do you think it will take to make the new RadioShack relevant with today’s consumers? Do you think Nick Cannon will be able to help put RadioShack on the map with consumers, particularly younger ones?