What Can Merchants Do to Become Better Retail Therapists?
Retail therapy is real. More than half of all Americans, 63.9 percent of women and 39.8 percent of men, go shopping to improve their moods, according to a survey conducted by TNS Global for Ebates.com.
According to the survey of 1,000 adults conducted last month, nearly 19 percent turn to retail therapy after a bad day at work, 14.6 percent go shopping after getting bad news and 12.2 percent following a fight with someone who is close to them.
Women rank clothes (57.9 percent), food (34.7 percent), shoes (32.4 percent), accessories (29.1 percent) and books/magazines (28.7 percent) as the top items they purchase when looking to lift their spirits.
Men go for food (28.1 percent), electronics (27.4 percent), music/movies (26.6 percent), clothes (21.5 percent) and games/toys (17.6 percent) as the top items for their particular brand of retail therapy.
Interestingly, shoppers don’t seem to need to go to a store for their retail therapy. Two out of three Americans said online shopping is preferable in looking to get over a case of the blues. Among their reasons: not having to leave the house (43.7 percent); broader selections from which to purchase (30.8 percent); and keeping their purchases private (13.1 percent).
"Our survey confirms that shopping truly is ‘therapy’ for many people, and can help raise one’s spirits after a bad day. Online shopping makes this pick-me-up only a couple of clicks away," said Ebates.com CEO, Kevin Johnson, in a statement.
- Ebates Survey: More Than Half (51.8%) of Americans Engage in Retail Therapy – 63.9% of Women and 39.8% of Men Shop to Improve Their Mood – Ebates.com/Business Wire
Do you agree that the practice of shopping to feel better, AKA retail therapy, is a common one among American consumers? What can retailers do to make their websites/stores the places to visit when consumers are looking to shop the blues away?