Train Windows Vibrate Ad Messages Into Passengers’ Brains
Many of us know the feeling. Traveling on a train or a bus after a long day, leaning your head on the glass and letting the gentle rocking lull you to sleep. Well, if BBDO Düsseldorf has its way, you can forget about that because it has developed a new technology using a transmitter that sends messages to your brain to be converted into sound. No one else around you can hear it, but you’re hearing voices in your head.
The technology known as "bone conduction" is currently used by deaf people and the military. Bone conduction hearing aids are implanted to bypass middle ear issues that leave people deaf. BBDO sees it as a new media channel to reach consumers.
A quick look at the video demonstrating the technology shows passengers falling asleep on a train. One young woman, slightly startled as she begins to doze off, takes her head off the window when she hears the voice, cutting the connection to the message. Others put their heads to the window to listen to the message, but none seem to have that, "This is so cool!" moment in the process.
- Vibrating Train Windows Will Soon Transmit Ads Directly Into Your Skull – Adweek
- Sky Go: "The talking window" Ambient Advert by BBDO Düsseldorf Gmbh – COLORIBUS
- Implanted hearing aid uses bone conduction to bypass defective middle ear – gizmag
What is your reaction to bone conduction technology being used on mass transit to send commercial messages to consumers? Do you see other uses for the technology that consumers would accept?