The RetailWire Christmas Commercial Challenges Goes Global – Week 2
Marks & Spencer’s “Mrs. Claus” was the clear winner of our week one competition. We now turn to two British department stores — Harrods and John Lewis — for the second round of our non-U.S. competition.
Harrods has created an animated spot featuring a stuffed bear, named Hugh, who gets stuck inside the iconic department store after a wicked elf turns the place into a palace of ice. Only the bear can undo the elf’s work, with the help of some friends.
John Lewis’ “Buster the Boxer” spot has become an internet sensation with more than 21.75 million views on YouTube alone. The commercial features a little girl, Bridget, her four-legged friend Buster and some local wildlife, all of whom share a love for a particular form of exercise.
PLEASE VIEW THE ADS AND VOTE IN THE INSTANT POLL TO THE RIGHT.
Harrods “A Very British Bear Tale”
John Lewis “Buster The Boxer”
DISCUSSION QUESTIONS: What is your critique of Harrods’ “A Very British Bear Tale” and “Buster the Boxer” from John Lewis? Which do you think is the more effective of the two? Would either of these spots work for a U.S. retailer if presented to an American audience?