The RetailWire Christmas Commercial Challenge – Are global spots better?
Some of the best retail storytelling anywhere comes from outside the U.S. If we hadn’t known this already, we would have learned from the requests we’ve received to review commercials from other countries sent our way by members of the RetailWire community. To that end, today we will begin a separate commercial challenge for spots produced by foreign retailers for the holiday season 2015.
The first faceoff includes distinctly different commercials from three UK chains including:
"Your Rules" from House of Fraser;
"Man on the Moon" from John Lewis; and
"Mog’s Christmas Calamity" from Sainsbury’s.
Which of these is best? You decide.
What is your critique of the three commercials from House of Fraser, John Lewis and Sainsbury’s? Which is your favorite and why? Would something similar work in the U.S. market?