Stop & Shop and Giant Closing Starbucks Kiosks
In the scale of things, having 43 kiosks inside supermarkets
shut down is probably not one of the bigger pieces of bad news that Starbucks
has had to deal with in recent years, but it’s still not a positive.
Stop & Shop
and Giant Food have decided to shut down just under half of the Starbucks’
kiosks in the respective chains’ stores. The closures, which began last month
and will be completed by mid-September, will affect kiosks in 26 Stop & Shops
and 17 Giant locations.
was a business decision we arrived at with Starbucks," Faith Weiner, a
spokesperson for Stop & Shop, told The Patriot Ledger. "We did
a business review together, and we decided these kiosks were not performing
at levels that were acceptable and would allow them to continue to operate."
After the closures,
Starbucks will have 56 kiosks in Stop & Shop and Giant stores. Five others
are expected to open before year’s end.
the kiosks worked for the supermarket chains and will be offered other jobs
with the companies.
The chains are looking
to replace the kiosks in some instances. A number of Dunkin’ Donuts will
spring up in Stop & Shop stores when Starbucks moves out. Ironically,
Starbucks replaced many Dunkin’ Donuts when the kiosk deal was first signed
with Stop & Shop in 2006. Van Houtte coffee kiosks and others with Green
Mountain coffee will also open in Giant and Stop & Shop stores that previously
"We know that customers
do like to have coffee when they shop," Ms. Weiner told The
Patriot Ledger. "It’s a nice convenience. We continue
to try to figure out what the best way is to offer that option to customers."
Questions: Are coffee shops or kiosks in stores as big a deal as they
were a few years back when Starbucks and other premium coffee brands
were at the peak of popularity? Is the failure of the Starbucks kiosks
more about the coffee retailer and its product or the chains where
the kiosks were located?
- Stop & Shop
and sister chain closing 43 in-store Starbucks kiosks – The
- Stop & Shop
Shifts Course On Coffee – Hartford Business