Site Offers Biggest Discounts to More Sociable Shoppers
Whoever said that tweets don’t pay? Volga Verdi, a fashion brand focused on “superbright clothing,” has taken a unique approach to driving sales and getting the word out about its products by offering discounts to shoppers based on the number of friends and followers they have on sites such as Digg, Facebook, Flickr, Google+, Kohtakte, Lookbook.nu, Twitter, tumblr, Vimeo, YouTube and more.
According to Springwise, shoppers get discounts listed on the site by following Volga Verdi on one of the social media platforms, sending out a “prespecified message” and then emailing the brand to confirm their participation. Volga Verdi then sends them a code to get the deal.
Discounts, according to the Volga Verdi site, can go as high as 50 percent off merchandise. The company’s fashions were “conceived as a source of unexpected and bright clothing pieces for progressive fashion-crowd, including hip & club public, style-geeks, people with an urge for movement, evolvement, or anybody else looking to escape from greyness and plunge into vibrant color joy.”
- Fashion brand offers discounts based on a shopper’s social influence – Springwise
- Superbright Clothing – Volga Verdi
Discussion Questions: What do you think of Volga Verdi’s approach to driving awareness and sales using social media? Does this have applications for other, perhaps much larger, brands and retailers?