Retweet If You’re a Wegmaniac
Shopping at Wegmans can be a very social experience. It is one of the few stores where multiple people in our household volunteer to go along when plans to go grocery shopping are announced.
Wegmans has always gotten the whole human interaction/customer service thing right, not only in their stores, but in the chain’s Menu magazine, online food prep videos, etc.
The grocer also seems to have a pretty good handle on social media and this week announced a contest to celebrate reaching 50,000 followers on Twitter. The chain is giving away five $100 gift cards (one a day) to Wegmaniacs as part of a Retweet Contest.
On Wegmans’ Fresh Stories blog, Eric Democko, social media coordinator for the chain, explains why the company loves Twitter so much. Reasons include:
- Being able to share daily meal ideas with its followers;
- Hearing from shoppers;
- Getting ideas on where to build stores;
- Informing customers about events;
- Sharing photos and other fun stuff.
What is the single biggest point of difference that Wegmans has compared to all the grocers with whom it competes? Do you see that difference being transported to the chain’s website and use of social media?