Retailer Caters to the Recently Divorced
Lindsay Conway, director of social services in the Presbyterian
Church in Northern Ireland, finds it “very bizarre.”
Debenhams sees it as a
social service and an opportunity to drive sales in its stores.
The “it” here
is Debenhams’ Divorce Gift List registry service, which was launched earlier
this week to help people who have ended their marriages get on with the rest
of their lives.
head of retail services at Debenhams, told the Belfast Telegraph, “With
so many couples now living together before they marry, the Wedding Gift List
concept is now regarded as more of an upgrade service, rather than stocking
up the first home with the basics.
a divorce means that one partner will be leaving the marital home and therefore
be left without any essentials in their new house.”
Among the items the recently
divorced often need include dishes, glasses, linens, towels, microwaves and toasters.
can be an expensive time and registering for a Divorce Gift List means that
family and friends can help the newly separated begin their new life,” Mr.
Moore told the Telegraph.
Richard Dodd of the British Retail Consortium,
told CNN, “It’s
about focusing on what your customers need and want, and of course looking
for new opportunities.”
According to CNN, Debenhams had not signed anyone
up to its divorce registry as of its report yesterday.
Questions: Do you see divorce registries such as that offered by Debenhams
in the U.K. taking off in America? Is this an untapped business opportunity
- UK store launches divorce gift registry – CNN
launches divorce gift list service – Belfast