Retail TouchPoints: Starbucks Engages Employees to Reduce Energy Usage With Real-Time Feedback
Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website.
Starbucks announced an energy-saving pilot project in conjunction with Lucid, a provider of real-time information feedback, to teach, inspire behavior change, and save energy and water resources in buildings.
The project will test and document measurable energy savings in 10 Starbucks retail locations. Paired with a 30-day competition among the 10 Starbucks stores using Lucid’s Building Dashboard platform, the pilot project was adopted to promote behavior change through real-time energy usage information, employee engagement and focused energy savings strategies.
More specifically, the program encourages Starbucks employees to identify conservation strategies that will help reduce the amount of energy required to run their stores without impacting customer service. Stores will evaluate the energy savings derived by providing employees with real-time energy-use data, which helps demonstrate how behavior changes can result in a retail building’s energy savings, and encourages friendly competition among stores. The pilot will run for at least one year, and complements other energy efficiency and sustainability goals embraced by Starbucks throughout its retail locations.
"We have committed to reducing energy and water use in company-owned stores by 25 percent by 2015," said Jim Hanna, Environmental Stewardship Director at Starbucks, in a press release. "This pilot project demonstrates our ongoing desire to meet our customers’ expectations of providing a premium experience while at the same time constantly evaluating our environmental performance."
- Starbucks Engages Employees To Reduce Energy Usage With Real-Time Feedback, Friendly Competition – Retail TouchPoints
Discussion Questions: Will structured energy-saving goals become notably bigger incentives for retail staffs over the next three to five years? What will spur employee engagement around energy savings?