Office Workers Find Ads Right Under Their Noses
For millions of Americans, the workday doesn’t
officially begin until they have their morning coffee. As a colleague’s
instant message recently said, "I’m satisfactorily caffeinated. Let’s
get to work."
According to FreePaperCups, a company that
distributes free paper cups (imagine that) with ad messages to businesses
around the U.S., more than 52 million Americans drink office Joe every
The FreePaperCups concept is remarkable
in its simplicity. As the current Springwise newsletter points out, "Advertisers get their brands in front
of consumers and business decision makers in offices, conference rooms,
break rooms and corporate dining facilities across the nation; companies
get to eliminate the expense of buying the cups themselves; and participating
coffee services get to offer more competitive pricing."
Discussion Questions: Does the FreePaperCups
low-tech concept hold promise in an era where increasing emphasis is
put on digital media, social networks, etc.? Do you see any downsides?