Nordstrom reassigns Innovation Lab workers
Nordstrom’s Innovation Lab ain’t what it used to be. According to a GeekWire report, Nordstrom has moved employees out of its tech startup to positions inside the company, including its Customer Experience Center (CEC), which was founded in 2013.
"To utilize the CEC to its full potential and widen the impact of innovation, we are moving parts of the original Innovation Lab into tech/biz teams while continuing to run a core Innovation Lab focused of solving specific customer opportunities, in addition to continuing to foster the innovation practice where needed," an unidentified Nordstrom spokesperson told GeekWire.
In addition to Nordstrom, a number of companies, including Home Depot, Staples and Walmart, have opened their own innovation centers in recent years.
An article by David Dorf of Oracle Retail on RetailWire in 2013 cited a number of advantages for retailers that operate independent tech labs. Among these were lab personnel being able to stay free of the entanglements associated with working within a corporate IT department as well as being slowed down by "enterprise-class software development processes."
- Nordstrom shrinks Innovation Lab, reassigns employees in shakeup of tech initiatives – GeekWire
- Why don’t more retailers have innovation labs? – RetailWire
Is Nordstrom making a mistake moving people from its Innovation Lab to tech/biz teams within the company? Are innovation labs the latest tech phase to be praised and then abandoned at retail?