Modell’s CEO gets stung for spying on competitor
Mitch Modell, the chief executive of Modell’s Sporting Goods, knows something about going under cover. Back in 2012, Mr. Modell changed his appearance to participate in the "Undercover Boss" television show on CBS. But now, a lawsuit alleges Mr. Modell took his undercover work too far by pretending to be an executive with the Dick’s Sporting Goods chain to gain access to confidential business information.
According to a lawsuit filed on Feb. 20 in Mercer Country Superior Court, Mr. Modell visited a Dick’s location in West Windsor, NJ and claimed to be a senior vice president who was waiting to meet the chain’s CEO Edward Stack. Mr. Modell, it is alleged, persuaded employees to show him around the store and answer questions about store operations.
Neither Modell’s nor Dick’s would comment on the suit.
- Modell’s CEO accused of undercover spying by rival sporting goods chain – The Record
- Dick’s Sporting Goods claims rival Modell’s CEO pretended to be a Dick’s executive at West Windsor store – The Associated Press/NJ.com
- Modell’s CEO impersonated Dick’s exe in spy scheme: suit – New York Post
Are you surprised by the allegations made by Dick’s Sporting Goods against Mitch Modell? How important is competitive intelligence to success in retailing today? What are the best legitimate ways to gain intelligence on competition?