Macy’s and Bloomie’s tailor the online experience
When a suit you buy at Macy’s or Bloomingdale’s doesn’t fit exactly as you’d like, getting it fixed right is a pretty straightforward proposition. The associate will hand it off to one of its tailors and, once the alterations are made, you’re all set. But what happens when you try to recreate the process online? Beginning later this month, the two chains have an answer for that after signing a deal with zTailors, the first (soon to be) nationwide network of on-demand digital tailors.
Former Men’s Wearhouse founder and CEO George Zimmer is behind zTailors and he’s seen to it that the process is simple. After making a purchase on macys.com or bloomingdales.com, customers schedule a visit from a tailor to their home or office. The clothes are altered and a tailor returns within a week to make sure the fit is right.
Initially, the program will be offered in the Los Angeles area, metro New York, San Diego and San Francisco as well as in the states of Florida, Oregon and Washington. Macy’s and Bloomingdale’s, which will be the exclusive department store partners for zTailors, plan to have the service available at stores across the country by early fall.
"This is a great example of the outstanding omnichannel shopping experience we are delivering today at Macy’s and Bloomingdale’s," said R.B. Harrison, Macy’s, Inc. chief omnichannel officer. "With zTailors, our online customers can receive the same professional and personalized service they have come to expect from our stores. For those customers who prefer to purchase online, this is a convenient way to look their best at a fraction of the cost of custom clothing."
"ZTailors was built on the premise that well-tailored clothes should be accessible to everyone," said Mr. Zimmer. "With a nationwide network of skilled and experienced tailors, zTailors fills an unmet need in the marketplace, providing expert craftsmanship and excellent, personalized service to both men and women, so they can look their best and be their best."
- Macy’s and Bloomingdale’s Partner with zTailors to Offer Customized Alterations of Online Purchases – Macy’s, Inc.
- The Face of Men’s Wearhouse is Back With a New Tailoring Startup – Bloomberg
What type of impact will the zTailors program have on online sales of clothing for Macy’s and Bloomingdale’s? Do you see this service as moving more customers to buy clothes online rather than visiting stores?