Kroger’s customers love to order groceries online
Kroger, by all accounts, has a winner with its ClickList online grocery ordering and in-store pickup system. Many quotes, whether from customers or company executives talking about their customers, use the word “love” to describe their feelings about the service being rolled out in markets across the U.S.
Last year, Kroger announced plans to offer ClickList at up to 1,200 of its stores, roughly 45 percent of its locations. Recently, the retailer said it would expand the service in its Cincinnati home market as well as offering it for the first time in the Richmond, VA area.
The service, which includes a $4.95 fee for regular orders and $7.99 for expedited ones, gives customers a choice of 40,000 SKUs. Orders are placed online and then filled by Kroger associates in pickup locations. Customers arrive at a designated time and store staff places orders directly in their car.
To induce trial of the service, Kroger is offering to fulfill the first three orders for free in the Cincinnati area. Katie Kirwin of Amberly Village, OH has used the service twice so far and plans to continue.
“With five kids, they eat all the time, and it’s always the same stuff — so you just click, click, click. It’s so easy,” she told WLWT. “I love it.”
- Kroger Co. executives dish up details on online ordering expansion – WCPO
- Kroger to introduce online shopping, grocery pick up in Richmond metro – WTVR
- Kroger to launch online shopping option at more Cincinnati-area stores – WLWT
Is online grocery, particularly with in-store pickup, ready to take off in a big way across the U.S.? What challenges remain to widespread adoption of services such as those offered by Kroger?