Is the Duane Reade name on the way out?
Duane Reade does not mean Walgreens to New Yorkers. That’s the reason Walgreens chose to leave the Duane Reade banner on top of the 257 drugstores it acquired from Oak Hill Partners in 2010. But that was then and now Walgreens is employing a co-banner on all new and remodeled Reade locations. Whether this means the Duane Reade name will eventually disappear remains to be seen.
According to a New York Post report, a new store on 34th Street in Manhattan has a sign that reads, "Duane Reade by Walgreens." An unidentified spokesperson for the parent company told the paper that new and remodeled Duane Reade locations will include the same signage "in an effort to strengthen recognition among the Walgreens family of companies."
In a 2010 RetailWire discussion, BrainTrust panelists voiced their support for Walgreens’ acquisition of Duane Reade, in no small part based on it not tinkering with a winning formula. As Cathy Hotka, principal, Cathy Hotka & Associates wrote, the acquisition "will work well if the new owner changes NOTHING."
- Duane Reade stores will be co-branded with Walgreens – New York Post
- Walgreens Takes Manhattan and Other NYC Boroughs, Too – RetailWire
Do you approve of Walgreens’ decision to co-brand its Duane Reade locations? Should they eventually remove the Duane Reade banner altogether?