High Schoolers Sing Wegmans Praises
Okay, so there’s no doubt that Wegmans got some buzz when Alec Baldwin discussed his mother’s refusal to move from upstate New York because of her love for the supermarket chain on the Late Show with David Letterman. The actor and his mom later went on to film a commercial for the grocer as a direct result of his story.
But when it comes to a dramatic expression of love for the grocery chain, nothing tops Wegmans… The Musical.
525,600 square feet
525,000 cases of beer
525,600 square feet
How do you measure the variety here?
In cheeses, in produce, in baked goods…
(To the tune of "Seasons for Love" from the musical, Rent)
A group of teenagers from the advanced drama class at Algonquin Regional High School in Northborough, MA recently put on a production paying homage to the chain.
Maura Morrison, the drama teacher at Algonquin, hadn’t shopped in a Wegmans when discussions about the production began to take shape. "I was really kind of immune to the whole Wegmans thing," she told WCVB.
"We tried to be realistic but at the same time we blew it up to be something a lot bigger than it is," Stephen Tzianabos, a member of the cast, told the Worcester Telegram & Gazette. "We’ve made Wegmans the Land of Oz or Disneyland, and everyone that works there is happy."
The chain was pleased to hear of the students’ project and donated props such as store signs and shirts for the show. Of course, it also catered the after show party.
Earlier this week, Wegmans presented a one-time scholarship of $1000 to the school.
"The students did such a fantastic job of learning about our company, observing what we do, and then telling the story on stage. We wanted them to know that we appreciate their hard work and are honored that they chose us as their subject," said Bill Congdon, Wegmans’ New England division manager.
- Wegmans …The Musical! – YouTube
- Wegmans Shows Appreciation to Algonquin Regional High School – Wegmans Food Market
- Opening Night: ‘Wegman’s … the Musical!’ – WCVB
- Wegmans the musical? Algonquin students turn food shopping into melodic drama – The Worcester Telegram & Gazette
- Alec Baldwin Talks Wegmans on Letterman – Dailymotion
Discussion Questions: What inspires shoppers at Wegmans to become such fans of the chain? Why is it that so many others that sell essentially the same products and offer similar services do not have the same connection with their customers?