Haters Get Their Own Facebook App
Ever come across a person, product or company page on Facebook and wish you had something decidedly more negative to click than a "Like" button? Well, now there’s a Facebook app for that called EnemyGraph, which allows you to make your dislike known.
Dean Terry, a professor at the University of Texas at Dallas, worked with two students who created the app. "One thing that has always struck me is the enforced niceness culture," he told Mashable. "We wanted to give people a chance to express dissonance as well. We’re using the word enemy about as accurately as Facebook uses the word friend."
Prof. Terry suggested that EnemyGraph has value to marketers.
"We are generating a whole new set of personal data that could potentially be mined," he wrote on his personal blog. "I found it a compelling tool for self expression, at least as powerful as the likes list on your Facebook profile page. Often, it tells you a great deal about a person in a way that an affirmative list can not."
Of course, Prof. Terry doesn’t really expect EnemyGraph to have a lasting effect. He sees Facebook shutting it down at some point because the app doesn’t fit with the social site’s mission.
As of 6:50 a.m. today, EnemyGraph had 4,000 users on Facebook with 1,021 Likes. However, the app page appeared to be inaccessible.
- EnemyGraph Facebook Application – Dean Terry
- EnemyGraph – Facebook
- Facebook App Lets You Add Enemies Online – Mashable
Discussion Questions: Would retailers and other marketers find value in a social media app that showed what consumers dislike as much as like? Would the downside of being labeled on an app like EnemyGraph outweigh the potential benefits for most companies?