Farm to trunk service succeeds nationwide
Meat lovers rejoice! Now you can get high quality beef, chicken, fish and pork delivered in bulk at low prices to a church parking lot near you.
Zaycon Foods is a direct-to-consumer service, which fills large refrigerated trucks with meat that is then placed in the trunks of consumer cars on a regular schedule. When a consumer shows up to get an order, they need only flip open their trunk as the Zaycon driver processes the order on an iPad. According to the company, it currently has 350,000 customers across the U.S. Zaycon says its has customers in almost every state in the union.
Customers, who like the bulk savings, swear the meat tastes better than what they can buy in grocery stores.
"The chicken breasts are fresher," Stacy Medrano, a Zaycon customer, told USA Today. "There’s no smell, there’s no foul taste or sliminess to them. They’re bigger and juicier, just overall better quality."
"Our chicken is in customers’ homes within just a few days after it is slaughtered, compared to 15 to 20 days for the typical grocery store," Mike Conrad, Zaycon cofounder, told Fast Company.
One goal of Zaycon is to eventually source all its products locally. Right now, the company primarily sources meat from larger farms in Florida, Georgia and Louisiana because it doesn’t have enough customers in other markets to buy from local producers.
Zaycon, which doesn’t maintain an inventory of the meats it sells, has seen demand for its deliveries steadily increase. The company had about 2,500 delivery events in 2012 and saw that number more than double in 2013. Sales over that period went from $10 million to more than $16 million. Mike Conrad, co-founder of Zaycon Foods, told the Journal of Business in Spokane, WA that the company is profitable.
- Drive-through brings fresh meat to customers – USA Today
- What a parking lot full of meat lovers teaches us about strategic innovation – Fast Company
- Zaycon Foods sees sales soar with unusual business model – Journal of Business
Do you think there is pent up demand for services such as Zaycon in meat and other fresh categories? What do you think other store-based and online retailers will take from Zaycon’s success?