Changes on the menu at Starbucks
If only Starbucks could nail food. Imagine how big it would become then. The coffee giant, which has made repeated attempts in recent years to find the right menu items to pair with its java drinks, is making adjustments again. This time, Starbucks is bringing back some of the items removed from its menu when pastries and other items were added from La Boulange, the bakery business Starbucks acquired in 2012 for $100 million.
According to Bloomberg News, a vocal group of customers made their unhappiness known when Starbucks took some of their favorites off the menu. Complaints about the new batch of products include high prices and small portions. Customers seem to be divided on quality and price, with some complaining that the items are "too fancy" or taste like something "you might get on an airplane."
Starbucks is using La Boulange and other existing suppliers to recreate the items it is bringing back to its menu. Returning products include customer favorites such as banana and lemon cake. Whether the changes will be enough to raise the bar on Starbucks’ food performance remains to be seen.
- Starbucks Brings Back Lemon Cake After Customers Gripe – Bloomberg News
- Starbucks bows to complaints, brings back old items – CNBC
- Starbucks buys a bakery – RetailWire
What do you find right/wrong about Starbucks approach to food? Do you think the La Boulange acquisition is working out?