Brick & Mortar Chains Aim High Online
In today’s multi-channel retailing world, there certainly isn’t anything unusual about traditional brick & mortar stores achieving significant growth online. In fact, chains including Staples, Walmart, Sears, Best Buy, Macy’s, Costco, J.C. Penney, Gap, Target and Williams-Sonoma are among the biggest e-tailers in the world.
Heading into the holiday season, store-based chains have continued to perform well with Walmart, Best Buy, Target and J.C. Penney following Amazon as the online sales leaders on Black Friday, according to Experian Marketing Services.
According to the consumer shopping and tracking app company Slice, Walmart.com saw its daily average spend dip slightly on Black Friday versus last year, but achieved year-over-year increases Saturday through Monday. Walmart grabbed five percent of the daily share of online spending for each of the four days from Black Friday through Cyber Monday. In 2011, it achieved a four percent share on three days and two percent on the other.
- The Top 500 List – Internet Retailer
- Amazon.com had the top retail traffic on Black Friday, but the next four were brick-and-mortar chain websites including Plano-based J.C. Penney – The Dallas Morning News
- Walmart.com CEO: We Embrace Showrooming – Wired.com
Where are the greatest opportunities for brick & click retailers to grow their e-commerce businesses? Which traditional retailers have impressed you most with their online operations?