Big food loses when it keeps consumers in the dark
Through a special arrangement, presented here for discussion is a summary of a current article from Frozen & Refrigerated Buyer magazine.
Seems like everyone from Bernie Sanders to Donald Trump is tapping into the anger of America. And what are we so mad about?
Well, for starters, Congress is bought and sold. All the “rules” favor the rich. Major corporations lie and keep things opaque so consumers are kept in the dark as much as possible.
Yeah, people — especially those coveted Millennials — are mad as hell. They want change, honesty, and things done for the public good, not just for the fat cats. And these awakened, angry people vote, most notably in this context with their wallets.
Our politicians are at least talking the talk that they know people want to hear. Will they walk the walk? I doubt it. But just talking the talk may be a step in the right direction.
And so begins my rant at many of you who lead trade associations and “Big Food” and their ongoing anti-GMO labeling battles and other efforts to obstruct transparency requirements around the food supply chain. Do you really think you can continue winning by making vigorous attempts at keeping consumers in the dark about what they’re eating? That you can continue to bribe Congress to help line your pockets at the expense of consumers?
Sure, some of you in Big Food who are perceptive enough to be worried are attempting genuine inroads here. Congratulations, although you may have already burned your bridges. Fact is, I’ve never seen so many enthusiastic start-ups where the calling is about producing good, healthy food more than it is about cutting corners to max out profit. And they’re gaining share against Big Food, as was noted in a Fortune magazine cover story last summer. Most of Big Food remains focused narrowly on quarterly earnings and stock prices. When some of these Big Food companies and their suspender-snapping CEOs crash and burn, I won’t miss them.
- Frozen & Refrigerated Buyer – January/February 2016 – Frozen & Refrigerated Buyer
- Should big food follow, for example, Campbell Soup’s GMO labeling lead? – RetailWire
DISCUSSION QUESTIONS: Will smaller companies focused on health and consumer transparency continue to gain share against Big Food? Should Big Food be more motivated to increase transparency around the food supply chain?