Best Buy Wants Amazon to Be Its Showroom
Every time the subject of Best Buy’s struggles comes up, it takes all of two seconds for someone to mention the term "Amazon’s showroom" as illustrative of the challenges facing the consumer electronics chain.
In the latest move to address the Amazon problem as well as numerous other challenges in front of it, Best Buy announced it has hired Scott Durchslag, former president at Expedia Worldwide, as its president, online and global e-commerce.
Mr. Durchslag, based on initial comments, appears to see price as a major issue if Best Buy is ever going to push back Amazon’s advances on its customer base.
Consumers, Mr. Durchslag told Bloomberg News, are unwilling "to pay more than they need" and competitive price is "the price to play" for merchants in the consumer electronics space.
"I am very excited to have Scott on the Best Buy team and leading a critical growth area of our Best Buy business," said Stephen Gillett, president, digital, global marketing and strategy for Best Buy, in a statement. "He’s a seasoned tech veteran whose passion, talent and experience will add tremendous value to Best Buy as we build upon the broader digital and online experience for our customers."
- Online represents six percent of Best Buy’s total sales.
Best Buy Hires Top Global Technology Talent – Best Buy Co., Inc.
- Best Buy brings in new online president – Minneapolis Star Tribune
- Best Buy May Reduce Online Prices to Compete With Amazon – Bloomberg News
Is price the biggest challenge that Best Buy faces in beating back competition from Amazon.com and others? How do Best Buy’s online, mobile and social efforts compare to other retailers?