AmazonFresh shoppers get a remote control
Through a special arrangement, presented here for discussion is an excerpt of a current article from Commerce Anywhere Blog.
Once again proving that Amazon is a technology company that happens to do commerce, the Seattle giant has released Amazon Dash, a new tool for shoppers. Chances are you heard about their recent set-top box, Fire TV, but the Dash didn’t get much hoopla. That’s because it complements their Fresh program, which is only available in Seattle, San Francisco and Los Angeles.
Think of Dash as a remote control for your shopping list that you leave in the kitchen. When you pour the last of the milk in your coffee, grab dash and scan the carton’s barcode. Or better yet, just say "milk" into Dash’s microphone. Items are added to your online shopping list, then when you’re ready to order, you make a few adjustments and check out. Amazon Fresh delivers your items the next day.
In a similar vein, I introduced Grocery IQ, a mobile app, to my family to manage our grocery list. It’s nice because we can all add to a centralized shopping list. When my wife does the shopping (in a physical grocery store), she checks the items off the list as she goes. We can actually monitor the list in real-time. (Warning: that also means the kids can add items as you’re shopping so the list never shrinks — real funny kids.)
Amazon has made this process even easier by providing a dedicated device instead of (actually, in addition to) a smartphone. And of course it’s hardwired to Amazon’s shopping cart. Brilliant, as usual.
What do you think about Amazon Dash and the overall opportunity around scan/voice grocery list compilers? How should grocers respond?