Aldi engages in shuttle diplomacy with college kids
What’s a college kid to do when she/he needs some groceries and the nearest store is beyond walking distance, especially on the return path when loaded down with purchases?
Many can go with the old standby of having a friend on campus who owns a car provide transportation. Beyond that, others can order online and have a delivery come straight to their dorm. Another option, being tried at colleges in Ireland, is simply hopping on a shuttle bus and heading to Aldi.
According to reports, Aldi first began offering s free bus shuttle to students at the at Institute of Technology Sligo in 2014. The service proved so popular, the limited assortment discount chain expanded it to additional campuses in the Republic of Ireland this year — University College Dublin, Trinity, Limerick and Dublin City University. Aldi will add another shuttle at Dundalk Institute of Technology this week and plans to expand the service to every college campus in the Republic.
The shuttle service at each of the campuses offers two weekly runs to the stores.
"[Aldi] sees students as an important demographic and to that end it decided to look at helping them with their weekly shop by putting on a bus service that brings them to and from their nearest store," an unidentified Aldi spokesperson told the Sunday Times.
- Aldi promises a shuttle bus for every college campus – Independent.ie
- Aldi Shuttle Bus Services Will Ferry Students To Their Nearest Supermarket For Free – Huffington Post UK
How big is the opportunity for retailers, particularly grocery stores, to serve students residing on and near college campuses? What do you think of Aldi’s free bus shuttle service idea?