Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website.
Big box and dollar store retailers are boosting sales by offering fresh, frozen and packaged foods. While this may seem like a threat to grocers, the vast majority (83 percent) of consumers still prefer to shop at traditional grocery stores, according to PwC. However, many are seeking better shopping experiences.
Nearly 60 percent of respondents said customer coupons are the best way to simplify the shopping experience, while 83 percent said they want more flexibility in how they earn and spend points via grocery loyalty programs.
As part of the report, Front Of The Line: How Grocers Can Get Ahead For The Future, the survey of more than 1,000 U.S. consumers found respondents preferred specific grocery stores based on two factors: proximity to their home (68 percent) and competitive pricing (67 percent). However, 52 percent of respondents said the in-store experience is a major feature that brings them back to a store.
To have a more compelling and relevant grocery shopping experience, 30 percent of consumers said they would like to use store-provided devices and kiosks. More than half of respondents said they'd like to integrate mobility into future shopping trips.
PwC suggested five areas in which grocers could "enable change":
Which of the five areas suggested by PwC to enable change has the most potential to create the biggest point of difference for supermarkets against their competitors?