A new survey finds one subset of shoppers — those on vacation — have naturally been "buying local" well before it became trendy. And many are now tapping their mobile devices to find those local joints.
The survey from Placeable, a provider of location marketing technology, found that 65 percent of travelers seek restaurants and retail stores within five miles of their current location while on vacation. Seventy-six percent report that they search for local retailers rather than a national retailer and 89 percent look for local restaurants rather than a national one while they are away from home. Fifty-four percent postpone researching restaurants until they are already on vacation.
Half would visit the closest retailer to replace an item they forgot to pack, regardless of the store. Only one percent of vacationers consider reviews when looking to replace a forgotten item.
Over 85 percent searched for restaurants and retailers on their mobile devices while on vacation.
In a statement, Ari Kaufman, CEO of Placeable, says the findings show national retailers need to "optimize themselves locally to capture vacationers searching for non-brand products, services and places."
Past surveys have shown how avid vacationing shoppers can be — and not just for tourist trinkets:
How would you rate the opportunity for location-based marketing to reach shoppers on vacation versus everyday shoppers?