Back in March of 2013, I wrote a column on this site discussing the exodus of teens away from Facebook. The idea for the piece came from a discussion with the resident teenagers in our home, one of whom said, "You do know that nobody goes on Facebook anymore, right?"
Over the past year there has been research as well as an acknowledgment by former CFO David Ebersman that teens are not as engaged with Facebook as they have been in years past.
According to new research by the good folks at Forrester, everyone that has been operating under the impression that Facebook is no longer cool with kids has been, in a word, wrong.
The research had found that more than 75 percent of teens use Facebook and use it more often than in the past. The number of "online youth" who use Facebook, according to Nate Elliott, co-author of the Forrester report, is "twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined."
The only site that outperforms with teens is YouTube, according to the report. As InformationWeek reported, the authors of the Forrester Report do not see this as significant since YouTube is not used by kids "to establish friend connections."
How important is social media for retailers looking to deepen their engagement with teenage consumers?