Net-A-Porter is looking to bring some style along with sales to Google Glass. Yesterday, the online luxury and fashion merchant began selling a limited number of DVF | Made for Glass optical and sunglass styles and accessories, making it the first third-party seller of Google's wearable tech device. The retailer's Google Glass options, which include styles for men and women, sell for $1,800 and include the Glass, a choice of frames in five colors, a shade and mono earbud. The Net-A-Porter price is set $300 above Google's original MSRP.
"We are thrilled to offer Glass to our tech-savvy customers who are true leaders and innovators in style and lifestyle," said Natalie Massenet, founder and chairman of The Net-A-Porter Group, in a statement. "We pride ourselves on leading the way in delivering the best in service, product, and technology and we are excited to bring Google Glass to our U.S. customers, ahead of the Glass consumer release."
In a RetailWire poll last January, respondents said function and fashion are the biggest hurdles wearable tech devices must overcome before achieving mass appeal. At a price point of $1,800, DVF | Made for Glass will not be for everyone, but Google and its fashion partner have begun to address aesthetic concerns. Now it will come down to whether those with the cash or credit and the inclination to buy the wearable tech device will disagree with the visitor to Net-A-Porter's Facebook page who called it "awkward and ugly."
How important will third-party sellers be to the eventual success or failure of Google Glass?