The question of whether one shade of blush looks better than another can now be answered with the simple touch of a screen. At least that's the hope of the beauty retailer Sephora, which is using new 3D augmented reality mirror technology at one of its stores in Milan to enable a customers to see how various cosmetics will look without having to actually apply anything to their faces.
The technology, developed by ModiFace, uses a video feed from a camera to precisely track a user's facial features and apply colors in the proper location. An extensive variety of cosmetic colors make it easy for customers to try numerous looks in a very short period of time. Antonio Ferreira de Almeida, general manager, Sephora Italy, called the technology a "breakthrough" for the chain's customers.
A video on YouTube shows the ease of use and accuracy of the new technology, which took three years to develop.
Sephora is not the first in the beauty space to use augmented reality to improve the customer experience. A report on Mobile Commerce Daily pointed to digital campaigns run by Estee Lauder and Maybelline that used augmented reality to help drive brand sales.
How effective will the 3D augmented reality mirror be in driving incremental sales of makeup at Sephora?