A new drive-through grocery store, Zoomin Market in Olathe, KS, is getting a lot of love from locals.
The new concept, which bills itself as "the next big idea in grocery," lets consumers place orders around the clock and then pick up between 8:00 a.m. and 8:00 p.m. every day. Customers simply drive up, sign in on a touchscreen and their orders are brought out to their vehicle. There are no additional fees for the service beyond than the cost of the products.
The reviews on Facebook have been excellent from customers who have shopped at Zoomin Market since its grand opening on April 27. One customer wrote, "The experience was fantastic, everyone was super nice, the order was correct and I didn't pay more than I would at a conventional grocery store. This is every busy mom and dad's dream."
Another wrote, "When I got home I checked everything with my list online. Everything was there, all the expiration dates were at least a week out but most were way more and the produce was top notch. Nothing was damaged or broken, nothing squished or leaking. I literally got two weeks of groceries in five minutes and it usually takes me an 1.5 hours plus drive time to grocery shop. Everyone should try it!!!!"
Zoomin Market was conceived by founders John Yerkes and Matt Rider in 2012. Mr. Yerkes, according to the company's site, comes from grocery background while Mr. Rider's expertise is in operations/logistics and process management.
Olathe, which has made a number of "Best Places to Live" lists, has a population roughly 125,000 people making it the fifth largest city in Kansas. It is located about 20 miles from downtown Kansas City.
How likely do you think Zoomin Market is to succeed?