As a recent Women's Wear Daily article pointed out, the recent decision by Nike to lay off most of the hardware team working on its FuelBand fitness device, as well as slow sales of Samsung's Galaxy Gear, has led some to question the market for wearable technology, at least in the short term. It appears as though Amazon.com doesn't share that feeling as the company announced yesterday the opening of its Wearable Technology store (www.Amazon.com/wearabletechnology).
The new online store will feature a wide variety of wearable tech devices — activity trackers, smart watches, wearable cameras, etc. — from manufacturers including Basis, Bionym, GoPro, Jawbone, Misfit, Narrative and Samsung. (Google Glass will not be an offering.)
Amazon's new store features the "Learning Center," which includes buying guides and product videos, as well as the "Editor's Corner" for wearable tech news and device reviews.
"Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," said John Nemeth, director of wireless and mobile electronics at Amazon. "We're thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs — whether that is tracking activity, staying connected through smart watches or capturing their next adventure with wearable cameras."
How likely is Amazon's new Wearable Technology store to be a success?