Hobbs, described as one of Kate Middleton's (AKA the Duchess of Cambridge) favorite retailers, is moving into the U.S. market after agreeing to open shops inside of five Bloomingdale's.
Opening shops inside an established department store has seemed to work well for fellow British merchant Topshop, which first opened in 14 Nordstrom locations back in 2012. Hobbs also opened a website in the U.S. last year. Clare Dobbie, marketing and e-commerce director for the retailer, told Women's Wear Daily that sales have been "taking off like a rocket" since Hobbs.com went live.
What can Americans expect of Hobbs in Bloomingdale's? The retailer describes itself: "Part English eccentric, part fearless fashion voice, Hobbs blends timeless techniques with modern ideas. The result? Luxury fabrications, contemporary tailoring and elegant daywear — all with an intelligent British twist."
While optimism abounds for Hobbs in the U.S., The Telegraph describes the retailer as "troubled" following disappointing Christmas holiday sales. "Customers are prepared to pay above average prices but we can't be too greedy on what we charge them," company chairman Phil Wrigley told the paper.
How likely is Hobbs to succeed in the U.S.?