Americans appreciate the service of the nation's military veterans and it's doubtful any retailer has ever gone wrong running promotions that reward the men and women who have served their country. CVS is the latest retail case in point.
Yesterday, the drugstore chain announced it would participate in a new 20 percent discount program, operated by Veterans Advantage, for active duty and retired members of the military services, National Guard and reserves. The program is open to eligible individuals who have enrolled in the Veterans Advantage's VetRewards Card which charges its members $3.33 to $4.99 a month, depending on the length of commitment.
"CVS/pharmacy is proud to honor military and veteran families with this new benefit for Veterans Advantage members, allowing them to access significant savings whether they shop with us in our stores or on CVS.com," said Rob Price, chief marketing officer of the drugstore chain, in a statement. Free shipping is included in the offer for online orders.
Companies that participate with Veterans Advantage include Apple, Foot Locker, Omaha Steaks, Overstock.com, Orvis, Target, Sears, 1800flowers.com and others.
How effective will the CVS partnership with Veterans Advantage be in increasing the business it does with current and former military personnel?