Two commercials, each created with the goal of drumming up consumer excitement and driving traffic and sales.
In the ninth episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from Pier 1 Imports and TJX Cos. for you to critique. (Toys "R" Us won in week one; Best Buy in week two; Kmart in week three; Kohl's in week four; Sports Authority in week five; Overstock.com in week six; L.L. Bean in week seven; and Party City in week eight.) Next week, we will put all the winners from the ongoing competition up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Which is better? You decide.
Which commercial do you think will be most effective in helping to drive business this holiday season?