Two commercials: Each created with the goal of drumming up consumer excitement and driving traffic and sales.
In this second episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from Best Buy and PetSmart for you to critique. At the end of the holiday season, we will put all the winners from the ongoing competition (Toys "R" Us spanked Target last week) up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Which is better? You decide.
Which commercial do you think will be most effective in helping to drive business this holiday season?