It will still be chic, but Target wants all its current and prospective guests to know that they can shop on the cheap in its stores and on Target.com this holiday season.
Aside from everyday low prices and special promotional deals, Target offers:
Janney Capital Markets analyst David Strasser also thinks Target will become more aggressive in its pricing tactics for the holidays.
In a research note, Mr. Strasser pointed to falling customer traffic over the past three quarters and intense holiday competition as factors that are leading Target's management to consider sacrificing some margin to drive greater revenues.
How likely is it that Target's increased marketing focus on price will lead to a successful holiday season for the chain?