Holiday commercials, created with the same goal in mind. Drum up consumer shopping excitement and send people marching through store doors or onto retailer websites. Some work brilliantly, while others result in plenty of clearance inventory once Christmas has passed.
In the RetailWire Christmas Commercial Challenge (today being the first installment) we will randomly offer up two commercials for you to critique throughout the season. In the end, we will put all the winners up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Up today are commercials from Toys "R" Us and Target.
The Toys' "Wishes Come True" spot is already airing as the retailer attempts to get out ahead of rivals, including Target.
Target has chosen to hold running its "My Kind of Holiday" spot on television until Nov. 6 after taking heat last year for running commercials in October.
Which is better? You decide.
Which commercial do you think will be most effective in helping to drive business this holiday season?