It seems just about everyone wants in on the subscription streaming video service business. According to various reports, Target will soon debut its own service called Target Ticket, which will allow consumers to rent or purchase movies and television shows that can be played on a wide variety of digital devices. Upwards of 15,000 titles will be made available through the service.
According to TechCrunch, movies will be available for rent for $3.99 or $4.99. Individual television shows will cost $2.99 while an entire season can be streamed for $34.99. Movies can be purchased for $14.99, although some are offered at $12.99. People who rent movies need to watch them within 48 hours of first viewing. Some titles are being made available on Target Ticket prior to DVD release.
Target Ticket has been in beta test for the chain's team members and is expected to make its public premiere this fall. A wide variety of networks including ABC, AMC, CBS, Fox, HBO, Showtime, Starz and others will make content available through the service.
Unlike Netflix and some other services, Target Ticket members will not pay a monthly fee. Target REDcard holders will get their normal five percent discount with all transactions. Target rival Walmart has been in the video streaming space since 2010 when it acquired Vudu.
How optimistic are you about Target's chances for success with its Ticket video streaming service?