According a survey from the USC Annenberg Center for the Digital Future and Bovitz Inc., Millennials (ages 18-34) are more willing to allow access to their personal data or web behavior and show a greater interest in cooperating with internet businesses. However, this assumes they receive tangible benefits in return.
"Online privacy is dead — Millennials understand that, while older users have not adapted," trumps Jeffrey I. Cole, director of the USC Annenberg Center for the Digital Future, in a statement. "Millennials recognize that giving up some of their privacy online can provide benefits to them. This demonstrates a major shift in online behavior — there's no going back."
According to the survey:
In what bloggers on the report saw as contradictory, the survey still found a large percentage of Millennials uncomfortable with others having access to their personal data online or information about their web behavior. When asked about the statement, "No one should ever be allowed to have access to my personal data or web behavior," 70 percent of Millennials agreed, compared with 77 percent of users 35 and older.
Still, Elaine Coleman managing director of media and emerging technologies for Bovitz, said the data shows that Millennials think differently when it comes to online privacy
"It's not that they don't care about it — rather they perceive social media as an exchange or an economy of ideas, where sharing involves participating in smart ways," said Ms. Coleman. "Millennials say, 'I'll give up some personal information if I get something in return,'" said Coleman. "For older users, sharing is a function of trust — 'the more I trust, the more I am willing to share.'"
The center surveyed 989 consumers in August.
Do you expect Millennials will become more or less guarded around online privacy issues as they age than those over 35 currently?