YouTube is huge. According to a recent post on the service's blog:
According to YouTube, all of Ad Age's 100 Leading National Advertisers run campaigns on the site. Among those with a YouTube presence are Amazon.com, Apple, Best Buy, Gap, Home Depot, J.C. Penney, Kohl's, Kroger, Limited Brands, Lowe's, Macy's, Safeway, Sears Holdings, Target, Walgreens and Walmart.
A number of retailers such as Home Depot and Kroger have their own YouTube channels offering a wide variety of how-to videos as well as commercials and service announcements.
In a video launched yesterday, Sarah Fishburne, director trend & design for The Home Depot, introduces viewers to the chain's Spring 2013 Style Guide. Among the topics: edible gardens along with recipes from Martha Stewart; how to avoid landscape blunders; new patio sets for outdoor living; and creating "gorgeous garden pathways." There is also help for inside the home with a spring-cleaning calendar, kitchen remodeling ideas and creative uses of tile.
How much more or less important will YouTube become as a marketing channel for retailers in the next five years?