Shopping at Wegmans can be a very social experience. It is one of the few stores where multiple people in our household volunteer to go along when plans to go grocery shopping are announced.
Wegmans has always gotten the whole human interaction/customer service thing right, not only in their stores, but in the chain's Menu magazine, online food prep videos, etc.
The grocer also seems to have a pretty good handle on social media and this week announced a contest to celebrate reaching 50,000 followers on Twitter. The chain is giving away five $100 gift cards (one a day) to Wegmaniacs as part of a Retweet Contest.
On Wegmans' Fresh Stories blog, Eric Democko, social media coordinator for the chain, explains why the company loves Twitter so much. Reasons include:
How much more or less maniacal are Wegmans shoppers than customers who shop at competing grocers?