[Image of: RetailWire Logo and Tagline (for print)]

BUSINESS TIPS

ChannelAdvisor:
Online Selling Strategies
RR Donnelley:
In-Store Marketing
LoyaltyOne:
Enriching Customer Relationships
 
[17 comments]

Walmart's E-Mail: Is Economic Collapse Imminent?

February 21, 2013

An e-mail sent by Walmart's vice president of finance and logistics Jerry Murray that claimed the chain's early February sales numbers were "a total disaster" has many questioning whether the national economy is getting ready to go all Great Recession Part II on us. For those inclined to seeing the retail sky falling, I say, "It's going to be okay (probably)."

So, to avoid being accused of being flippant, let me point to factors that retailers have told me is messing with their businesses:

  1. The increase in the payroll tax - Americans quickly got used to having that extra two percent in their pockets and now that the holiday is over, it's a hit to their wallets. This is especially true for those on the lower end of the economic ladder or those that despite higher earnings still find themselves living from one paycheck to the next.
  2. Higher prices at the pump - Gas prices are on the rise and predictions are coming in that new records will be set. Great news for the oil companies, but really bad especially for Walmart shoppers and others who find themselves having to fill up their tanks rather than their grocery carts.
  3. Delayed federal tax returns - This time last year, consumers were already beginning to get checks back in the mail and spending it at retail. This year, they will have to wait a little longer and that delay is not good for a wide range of retailers.
  4. Congress - While the last Congress will no doubt go down in the record books for its inability to get things done, it appears as though the current class may be getting ready to give their predecessors a run for their money.

Okay, so now that the primary negatives are out there, let's offer some perspective on each and perhaps some reason for hope.

  1. The payroll tax increase hurts, especially since many companies continue to reinvest profits into areas other than the salaries of rank and file workers, but consumers through bad times and good have always demonstrated the ability to adjust. The shock that the payroll tax holiday has ended will wear off sooner rather than later and consumers will make do.
  2. What goes up almost never goes down nearly as much as we would like, but gas prices will fall again. Much of the current pricing issues are being attributed to plant maintenance. This will end and, speaking hopefully, perhaps Washington will dial back some of the testosterone driven speeches about OPEC nations and not give speculators an excuse for driving prices up further.
  3. Tax return checks will be delivered to U.S. households and consumers will take that money and go shopping.
  4. The nation's business leaders helped put many members of Congress into their seats. Those same companies should now remind representatives that paying the nation's bills, finding compromise on cutting the deficit and achieving immigration reform are all needed for private enterprise to flourish.

FINANCIALS:     [NYSE:WMT] [ ]

Discussion Questions:

What is your perspective on the various factors currently influencing the state of the economy? Do you expect consumer spending and retailers to rebound this year even if they have gotten off to a slow start?

While we value unfettered opinion, we urge you to show respect and courtesy for people or companies about whom you comment. Keep in mind that this is a public, professional business discussion. RetailWire reserves the right to edit or refuse the publication of remarks that we deem unsuitable. We may also correct for unintended spelling and grammatical errors.

Instant Poll:

Which of the following is the biggest factor currently holding down retail sales in the U.S.?

Comments:

The current administration is hell bent on destroying success, as we are evil people. I know some of you folks don't believe that, but look at the facts, and they speak very clearly to me. There is no will in Washington to promote self reliance, and they will not stop spending our great grand kids money. It is a disgrace, that congress acts like they do, in order to keep their cushy jobs, while we are trying to figure out ways to survive.

Yes, there are some large corporations sitting on some money, but they will continue to do business overseas, as we get hammered more and more with ridiculous mandates to conform to government demands.

I have worked my whole life, and there are folks out there who refuse to lift a finger to do anything and expect a check for just breathing, and this mentality has grown dramatically in the last 30 years.

Go ahead and blast me for my thoughts, I can take it. But until I see real changes in OUR behavior as citizens, and start voting for people who believe in smaller government, than we are heading for fiscal disaster, as this current economy will collapse.

By the way, I plan on working and creating opportunities for my business until the last dime is in my checking account, as this was how I was taught, by my great parents. My concern is for my 2 sons, who have to really deal with this in their adulthood.

[Image of: View Braintrust Panelist button]
Tony Orlando, Owner, Tony O's Supermarket & Catering

This whole story (Walmart's, not yours George) is utterly disingenuous, since apparently, beyond all the noise about poor sales, the company announced higher than expected EPS.

Guess why? LOWER CORPORATE TAXES (yes, that's a quote as one of the 3 reasons why the EPS were up).

I now believe I understand why the company leaked that internal memo. It distracted from that "situation" which was presented to shareholders. The stock won't take a dip.

That said, I have been unable to understand why the company would be so suddenly and dramatically affected by the higher payroll tax rate in any case. After all, that should drive other consumers to trade down INTO Walmart.

Of course, I also don't understand why gas prices have gone up 40 cents in less than 30 days. These days when it's time to get gas, I feel like a commodities broker—if I think prices will rise, I buy more, if I think they're going to fall, I buy less. That level of volatility has to be unhealthy for the economy as a whole.

[Image of: View Braintrust Panelist button]
Paula Rosenblum, Managing Partner, RSR Research

The economy is always good all the time for good people and good businesses. One variable a person can control is their income. A person can always go out and make more money if they want to. All those things like payroll taxes, gas prices, and the timing of tax returns sound small and petty and should not have a significant impact on the economy as a whole.

David Livingston, Principal, DJL Research

The price of gas goes up, it goes down...I think we need to be careful to pin the blame for Walmart's issues during the first two weeks of February on this or any other external issue. Who knows whether a succession of storms (vs. an unusually mild and dry February 2012) affected their business? What sorts of changes to their promotional calendar? Did they simply buy the wrong goods in some cases? It usually pays to look in the mirror before blaming others...and that goes for blaming one political party or the other.

More broadly, there is continuing evidence that money parked on the sidelines (especially by banks loaning to businesses) is finally being put into action. An article in yesterday's Wall Street Journal touched on this, and I had a conversation with a manufacturer of steel and wire who found banks much more willing to fund a recent factory acquisition compared to six months ago. Along with the resurgent housing market, increased lending at low interest rates will help move the economy forward at a modest pace this year.

[Image of: View Braintrust Panelist button]
Dick Seesel, Principal, Retailing In Focus LLC

Tony Orlando summed up his case very well.

The government is not that of my parents, nor would it be nearly as effective if it were. The breakdown in the family as the teaching unit of our society, its values, truth and honor is a tragedy. And we have to pay more and more taxes for that socio-political transformation.

The government is encouraging our dependence upon it by trying to micro-manage the economy with endless new regulations control from Washington and its continued failed stimuli. That's killing the self-determination spirit that built America's fiscal greatness.

To government, I opine, get out of trying to rule the economy. Go on a diet! Politics just fouls up a free economy because it takes away our "freedom of individual will."

Consumer spending and the economy will rebound if the government stops trying to manipulate it.

[Image of: View Braintrust Panelist button]
Gene Hoffman, President/CEO, Corporate Strategies International

No major political debate from me. I am with Tony. My kids in their 20s tell me about many people they know that are doing nothing and collecting government money. One son in retail tells me about how some of the new employees they have only last a week. They quit, claiming it is too much work. Oh, and they live with their parents.

Go Tony.

Hey, I shop Walmart, but due to some political lobbying groups and the social network world others won't set foot in a Walmart. At my Walmart, a majority of the associates love the store. My service desk pro has been at the store for 20 years and loves it.

Want to survive this economy? Shop Walmart!

...Go Tony!

[Image of: View Braintrust Panelist button]
Tom Redd, Vice President, Strategic Communications, SAP Global Retail Business Unit

With some rebound in consumer confidence, I think we, as a people, have become cautiously optimistic. Spending will continue to go up and down as we exercise this cautious optimism, but we will keep shopping.

Lee Kent, Brings Retail Executives Together to Meet.Learn.Profit, RetailConnections

The leading issue for the long-term health and future of the economy is the national debt that is nearly $17 trillion. If not dealt with, it will crush the dollar and bankrupt the country. It is simply a matter of math. The current path is unsustainable.

Congress may be divided, but Congress is not the problem. Presidents Reagan and Clinton sat down with both houses of Congress and came up with economic solutions. By following that model, President Obama has an opportunity to create a worthwhile economic legacy. But if he leaves office with a $20 trillion national debt, the country will be in serious trouble.

[Image of: View Braintrust Panelist button]
John Karolefski, Editor in Chief, CPGmatters.com

The primary impact of the payroll tax is exactly as we should expect—although far from what we were told. It hurts the lower income worker disproportionately. It is, in fact, a regressive tax.

That said, the impact of the increase is not to drive shoppers into Walmart. Smart middle and upper incomers are already there, and they did not go away just because we had two straight quarters of positive reported GDP.

The real impact is to drive shoppers OUT of Walmart and IN to the dollar channel, Aldi and other extreme discounters.

The impact of fiscal policy fidgeting (and especially taxes) is always greater on the lower income group and on staples. It takes something fundamental in the markets to move upper incomers' activity in the luxury markets.

[Image of: View Braintrust Panelist button]
Ben Ball, Senior Vice President, Dechert-Hampe

The economic downturn is and has been in full strength since fiscal year 2008. Proof of this exists in unemployment numbers, unemployment benefit drops/expiration, food stamp enrollment increases, and disability enrollment increases from the unemployed. When you factor in the number of homeowner mortgages that are foreclosed, short sold and "under water" along with businesses closing or filing for chapter 11 protection, one must conclude there is no recovery, stagnant or otherwise.

Real estate agents are making money on short sales. The investment houses are making money on forced mergers and corporate buybacks. As for the banks, they are rewriting old bad loans and mortgages for newer bad paper. You will have to do some digging and calculating, but the real money numbers are there and when reviewed might bring a sudden shortness of breath.

What is interesting is the relationship of the fuel costs to the economy. The unprecedented increases in fuel costs has almost solely wiped out all but the smallest amounts of individual discretionary spending and corporate lease hold improvements. Not only has the increased fuel costs reduced the end-of-month profits, the increases have forced savings and budget cuts to make room for near future unpredictable cost increases like we have seen in this past 30 days.

It does not take an economic genius to see the strangling effects of high fuel costs. What does take a considerable effort is trying to understand how governments don't realize this and put an end to it as needed. Mr. Murray and his counterparts from other corporations populating the Fortune 500 should create a consortium monthly e-newsletter designed to inform the market what they see as reasons for whatever current economic factors are hurting the economy. An open format with concealed identity editorials would make for interesting reading to say the least. But will any of this sell something from overpopulated inventories in the coming days or weeks? I think not.

'gjarnoldjr'

Tony Orlando is right on. The fact that very large businesses are doing well, and keeping their profits offshore, out of the reach of their crony Washington DC partners, means that class warfare, as usual, has worsened the problem.

The lower and middle classes are being incredibly savaged by Washington policies, and this can only be lied about so long in the press, before the facts become obvious. Unfortunately for them, the punished lower and middle classes aren't noted for fact—based behavior, which may result in some untoward developments on that front.

Whether those untoward developments are part of the plan, "A crisis is a terrible thing to waste," someone has apparently been studying and following the Alinsky playbook on class warfare: "The Prince was written by Machiavelli for the Haves on how to hold power. Rules for Radicals is written for the Have-Nots on how to take it away."

[Image of: View Braintrust Panelist button]
Herb Sorensen, Ph.D., Scientific Advisor TNS Global Retail & Shopper, Adjunct Senior Fellow, Ehrenberg-Bass Institute

Increased taxes and higher gas prices only decrease the consumer's available disposable income. With many consumers still deliberating, large purchases will only be put off further in the future. Delay in tax returns will only delay purchases.

Every time Congress does something, it only makes things worst and that is not about to change. Even though we don't have a budget thanks to the Senate, the estimated government expense is $3.8 trillion. Of that we are borrowing 42% for $1.6 trillion each year. A drop in spending of $85 billion will have little or no effect and the debt will continue to climb.

What is missing is inflation. Salaries have not gone up since 2008 for many, yet inflation has made products more expensive. For too many retailers we are seeing comp sales increases that are less than the inflation rate. So some talk about growth in sales when in fact, we are declining.

[Image of: View Braintrust Panelist button]
W. Frank Dell II, CMC, President, Dellmart & Company

This represents the same things we are noticing in both our suppliers' demand as well as with our retail partners. Only time will tell....

[Image of: View Braintrust Panelist button]
Kai Clarke, President, Kowa Optimed, Inc.

Each of the factors mentioned are essentially short-term problems. There are two others that will, without doubt, wreak incredible damage to the U.S. These are 1) the continually increasing federal debt (currently around $16 trillion and, 2) the printing of money by the Fed (referred to as Quantitative Easing) which is inflating the currency.

Currently the U.S. borrows over $2 billion a day from foreign sources with artificially low interest rates (see #2). Both of these phenomena are unprecedented in American history. When these bubbles pop, which they will, this country will go through something that will make the recent housing/stock market collapse look like a sunny day at the beach.

Will the current economy pick up this year? Maybe, as long as the Fed keeps printing money.

Bill Emerson, President, Emerson Advisors

Of the factors noted, it is fuel, fuel, and fuel.

The payroll tax simply returned to where it was. Consumers had a break. Lunch is over. Benefits aren't free.

The government has been positioning itself into the sky is falling, self-imposed crisis for decades. The public pays little attention.

We have the economy and government we've asked for. It is by our own design.

In 2008, just as now, consumers spent into $3.00 fuel. They stopped at near $4.00 fuel. It is the same now as it was then. It impacts everything—everything.

There is nothing in the forecast that would indicate the economy will improve.

Tony is absolutely right. It is by design. The problem now is that it is sooner rather than later. We've now surpassed the number of those dependent being greater than those that produce. The math doesn't work. Yet, as a nation, we said this is what we wanted.

All of the factors noted are in the hands of the consumer. They are all interconnected and in their control. We simply have what the majority asked for. The only thing is, the minority can no longer pay for it.

Nevertheless, it is fuel, fuel, and fuel.

'Scanner'

The unending printing of money, borrowing of foreign capital to pay debt, and the horrifying and ever spiraling national debt itself will be the undoing of a beautiful and needed bastion of freedom and success that many have taken for granted (The USA). It is really sad and disappointing to me that the "middle class" and especially young people can not see and realize what is happening around them and can not realize the endpoint of the indicators.

If you compare our financial situation with that faced by Canada in the '90s, by this point in time—in retrospect to their situation—the Canadians were well on their way to correcting (and eventually resolving) the situation. We fail to have yet even faced it. We must be honest with our situation for our own good, our children, and their children.

If we continue on our current path then Wal Mart (and all of us) will definitely have a lot to worry about.

William Passodelis, associate, ML Co.

George Anderson points out four valid issues, each micro economic in nature, facing both retailers and consumers. He would do well to amend point #4 to properly make it the Obama Administration and Congress as the malaise that is impacting retailers and consumers. Unsettled health care issues, inflation that is real on food and other necessities, as well as excess regulatory uncertainty are paralyzing decision-makers.

Add to these micro-economic points, some macro ones—we are all competing in a world economy. As I write this from Hong Kong, I am reminded that these points are impacting the U.S. retailer and consumer.

1. Weak U.S. Dollar - for the past 10 years, Washington and the Federal Reserve have continued to weaken the U.S. currency. This prompts those with jobs, who are deleveraged, and willing to spend, to make those purchases in hard assets first—that means real estate, commodities, and discretionary spend comes first. Positive Auto sales have been a reflection here. The weak dollar also significantly impacts oil prices. That black gold (and the yellow metal as well), are priced on the U.S. dollar. Weaken the buck, and oil moves higher.

2. European and Japanese turmoil - these economies are attempting to tax their ways to prosperity. That action is driving them toward citizens shifting across borders, as well as depressing their GDPs. In the process, they too are weakening their currencies, which will drive inflation. They will push prices higher on export, and they will be buying less from U.S. manufacturers, thus further eroding the economy in which U.S. retailers have to compete.

3. China and Asia's economic GDP will continue to grow this year, likely in the +7% to +8% range. However, that will be driven by increased wages and consumption, and a softening in their manufacturing base. There will be opportunity buys for retailers, but is is questionable if they will pass along these savings to consumers.The Prosper China Quarterly December 2012 survey indicates that 59.3% of Adults in China are Confident/Very Confident about their economy in the next 6 months. That compares to 53.8% in December, 2011.

4. Deep uncertainty about excess government regulations - health care, environmental actions, reductions in selected sequestration matters (this is more than just military) is creating anxiety in retailers and consumer minds. Uncertainty inevitably is followed by fear and then distrust. At that point, consumers will further hunker down and be certain to remain deleveraged. The Prosper Insights & Analytics January, 2013 Monthly survey indicates that a continued weak 35.3% of Consumers are Confident/Very Confident for a strong economy in the next 6 months for the U.S.

5. Inflation is real -- check the food baskets and some items that Americans think are necessities.

Given the micro- and macro-economic picture, it's going to be a tough first half for U.S. retailers. I don't write this as doom and gloom, but as reality of what Consumers and Retailers are facing, and for which they need to make adjustments.

Keep watching the consumer FIRST.

[Image of: View Braintrust Panelist button]
Roger Saunders, Managing Director, Prosper Business Development

Search RetailWire
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...

RetailWire Newsletters