It used to be (we're talking last month here) that the biggest thing retailers and brands needed to worry about on Twitter were snarky comments from consumers in 140 or fewer characters. Boy, those were the good old days.
Now brands have even bigger issues to worry about as hackers have recently hijacked the Twitter pages of Burger King and Jeep to post hurtful messages and misinform the public.
The BK Twitter page had a McDonald's logo placed on it with a message that read: "Burger King USA official Twitter account just got sold to McDonald's because the whopper flopped..." In a similar fashion, the Jeep Twitter page claimed the car brand was sold to Cadillac.
So with hackers apparently running rampant, questions arise to how they managed to gain access to corporate Twitter pages and what can be done to stop them. A number of headlines questioned if Twitter were not at fault for allowing the hacks to take place.
How concerned should retailers and brands be about security on Twitter and other social media sites?