With the economy showing some recovery, consumers are purchasing fewer prepared meals from supermarkets, according to a study from Technomic.
According to the study, 38 percent of today's consumers say they purchase retailer meal solutions (RMS) from traditional supermarkets each week compared to 42 percent who said the same in 2010.
"These consumers may be reversing the patterns they set a couple of years ago by heading back to restaurants," says Darren Tristano, VP of Technomic. "For retailers to gain or maintain their share of foodservice dollars, they'll need to clearly stand out from restaurants, especially since our data shows that consumers' expectations are rising for the taste, quality, freshness and appearance of retailer prepared foods."
Some findings from the study:
Technomic based its on findings from a survey of 1,500 consumers as well as an analysis of menu profiles from 20 supermarkets.
Which feature should grocers particularly focus on to increase the appeal of their food prepared offerings?