According to the holiday shopping survey from distribution software-provider Symphony EYC (formerly Aldata), only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their mobile apps.
The just-released mobile app upgrade from Wegmans promises to help more quickly build virtual shopping lists while also helping save money and time.
Among the new features:
Other original features built into the app include checking store locations and hours, refilling prescriptions, watching cooking videos, reading the latest posts from Wegmans' Fresh Stories blog, browsing recipes, rating and reviewing products and recipes, and checking nutrition information and Wellness Keys for Wegmans brand products and recipes.
Other supermarket apps in the marketplace enable shoppers to scan and self-checkout in aisles, see the store's weekly circular, download coupons, gain meal planning and cooking tips, and track loyalty card points.
At least according to the Symphony EYC survey of 1,000 shoppers, supermarket apps are missing what shoppers wanted most: being able to compare prices with other stores.
Others features ranking high in the survey as far as importance for mobile grocery shopping:
What's the likelihood that in-store grocery shopping with mobile apps will be common over the next three to five years?