According to a new study from Adobe Systems, 55 percent of tablet owners reported they are using the device for buying products versus only 28 percent of smartphone users.
Comparing the two devices, 44 percent of tablet users indicated shopping was a typical activity they engaged in with their devices versus only 20 percent on smartphones, according to the 2013 Digital Publishing Report: Retail Apps & Buying Habits.
Regarding functions they used their devices for when shopping for products/services, tablet users were more highly active across categories.
When asked what characteristics are most important for a shopping apps, interactive images and slideshows ranked particularly higher for tablets users at 49 percent. Smartphone users put more value on money saving offers (67 percent versus 52 percent for tablet users) as well as the ability to purchase from an app instead of a browser (58 percent versus 48 percent.)
But many of the findings around purchasing behavior among both devices were similar:
The study was based on a survey of 1,003 U.S. adults who own a tablet and/or a smartphone.
The study didn't explore how many tablet users were actually using the device in the store. According to a survey early last year from Viacom, only 36 percent of U.S. tablet owners indicated they used their tablet in a store.
What's the likelihood that tablets will be fairly commonplace as an in-store shopping tool over the next two to three years?