Target is known for launching exclusive, typically limited-edition brands that get the chain plenty of press for drawing crowds to its stores. But last week the company chose a different tactic out of its playbook by announcing it was launching six new brands available only on Target.com.
The new brands include:
"We're excited about these new brands and how they're helping us further differentiate Target.com from other online retailers," Theresa Schmidt, a divisional merchandise manager at Target, told the company's A Bullseye View website. "We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected."
How likely is it that the online-only brands being launched by Target will eventually be stocked in most if not all its stores?