Walmart is looking to learn from a new concept store it plans to open later this year on the campus of Georgia Tech in Atlanta.
The store, which at 2,500 square-feet will be the smallest Walmart in the country, is the chain's second location to open on a college campus. Walmart opened its first Walmart on Campus store in 2011 at the University of Arkansas in Fayetville.
The new location will offer a pharmacy and sell basic grocery, general merchandise and health and beauty care items.
Steven Restivo, senior director of community affairs for the retailer, echoing comments made by Bill Simon, president and CEO, Walmart U.S. at the NRF BIG Show this week, told The Atlanta Journal Constitution, "We have become more flexible in our approach and, at the end of the day, want the store size and merchandise mix to be a reflection of the community."
Mike Duke, president and CEO of Walmart Stores, earned a bachelor's degree from Georgia Tech in industrial engineering.
How much of an opportunity does the Walmart on Campus format represent for the retailer?