It appears as though The Times of London had it right. Back in 2007, when Tesco opened its first Fresh & Easy concept stores in the U.S., the paper ran a story with the headline: "Tesco in the US? It'll Never Work."
Yesterday, The Telegraph reported that Tesco is launching a "strategic review" of its American business unit that may lead to a sale, a joint venture or even a closure of the chain altogether. The report says it is unlikely Fresh & Easy will move forward as-is.
The chain has failed to turn a profit since being launched a little over five years ago. In October, Tesco CEO Philip Clarke told Reuters, "Fresh & Easy needs to be able to demonstrate it can be a positive return for shareholders."
What would you do with Fresh & Easy if the decision was yours to make?